#hibernot

Land Rover

Advertising agency Spark 44 approached me to shoot the latest instalment of Land Rover's winter campaign, #hibernot. Shot on location across the Lake District, Cumbria and Sussex, the campaign focused on getting out and making the most of winter with a partnership with top chef Simon Rogan.

Land Rover believes winter is an opportunity to defy convention and resist the temptation to hibernate. It’s the perfect time to go out into the wilderness and experience the magic of quiet country roads, brooding mountains, thick fog and frosted mud trails. All this safe in the knowledge that, with Land Rover, you are well prepared to face the elements with peace of mind. A Range Rover equips you with everything you need to explore the world’s most challenging terrain with confidence and ease. Hibernate? No chance.
clams in golden light ready for cooking on the beach bbq. chef simon rogan with land rover. food photography, still life
Close up of Range Rover sport alloy wheel on the beach, with tyre tracks and reeds in the golden sunlit. commercial advertising automotive photography. off road in the cumbria countryside
Range Rover sport on the beach, with tyre tracks and reflections behind. commercial advertising automotive photography. off road in the lake district
Land Rover’s Hibernot campaign has over the past three years encouraged drivers to embrace everything winter has to offer. And this year we’re encouraging everyone to get out and taste the best of winter. To help us in our task, we’ve enlisted Britain’s most acclaimed advocate of British food and foraging, the celebrated chef and Range Rover Sport driver, Simon Rogan. He welcomes us to Cartmel, Cumbria, on a mission to dispel the myths surrounding winter produce and serve us Hibernot season on a plate.
— Land Rover
Range Rover Sport tyre tracks on the beach sand. Commercial advertising automotive photography. off road in the Lake District, Cumbria for Land Rover. 
Range Rover Sport tyre tracks on the beach sand. Commercial advertising automotive photography. off road in the Lake District, Cumbria for Land Rover. Packshot. Highlighting the Great British Outdoors, craftmanship and heritage brands
Raindrops on grass during Range Rover Sport Commercial advertising automotive photography shoot.  off road in the Lake District, Cumbria for Land Rover. Packshot. Highlighting the Great British Outdoors, craftmanship, rural life and heritage brands. food photography still life.
Texture stock showing raindrop hitting a lake. Commercial advertising automotive photography. off road in the Lake District, Cumbria for Land Rover. Packshot. Highlighting the Great British Outdoors, craftmanship and heritage brands
Moody ladnscape showing wilderness,  during Range Rover Sport Commercial advertising automotive photography shoot.  off road in the Lake District, Cumbria for Land Rover. Packshot. Highlighting the Great British Outdoors, craftmanship, rural life and heritage brands. food photography still life.
Sunset through a forest during Range Rover Sport Commercial advertising automotive photography shoot.  off road in the Lake District, Cumbria for Land Rover. Packshot. Highlighting the Great British Outdoors, craftmanship, rural life and heritage brands. food photography still life.
Sunset through a forest during Range Rover Sport Commercial advertising automotive photography shoot.  off road in the Lake District, Cumbria for Land Rover. Packshot. Highlighting the Great British Outdoors, craftmanship, rural life and heritage brands. food photography still life.
Logo detail during Range Rover Sport Commercial advertising automotive photography shoot.  off road in the Lake District, Cumbria for Land Rover. Packshot. Highlighting the Great British Outdoors, craftmanship, rural life and heritage brands. food photography still life. Wilderness
 Range Rover Sport dashboard showing logo, Commercial advertising automotive photography shoot.  off road in the Lake District, Cumbria for Land Rover. Packshot. Highlighting the Great British Outdoors, craftmanship, rural life and heritage brands. food photography still life. reportage
Range Rover Commercial advertising automotive photography shoot.  off road in the Sussex for Land Rover. Packshot. Highlighting the Great British Outdoors, craftmanship, rural life and heritage brands. food photography still life.
Chef Simon Rogan uses a bbq barbecue during Range Rover Sport Commercial advertising automotive photography shoot.  off road in the Lake District, Cumbria for Land Rover. Packshot. Highlighting the Great British Outdoors, craftmanship, rural life and heritage brands. food photography still life.
Like the vehicle he drives, Rogan is equally content semi-submerged in the great outdoors, taking on any condition, temperature or season. Here in his adopted home of the Lake District, in the midst of midwinter, the master chef and son of a Southampton greengrocer shows us how best to take on the fruits of land, earth and sea, cooking up some truly remarkable winter fare.
— Land Rover
Range Rover drives into sunset during Commercial advertising automotive photography shoot.  off road in the Sussex for Land Rover. Packshot. Highlighting the Great British Outdoors, craftmanship, rural life and heritage brands. food photography still life.
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Chef Simon Rogan eats a foraged meal during Range Rover Sport Commercial advertising automotive photography shoot.  off road in the Lake District, Cumbria for Land Rover. Packshot. Highlighting the Great British Outdoors, craftmanship, rural life and heritage brands. food photography still life.
Sunset through woods Range Rover Commercial advertising automotive photography shoot.  off road in the Sussex for Land Rover. Packshot. Highlighting the Great British Outdoors, craftmanship, rural life and heritage brands. food photography still life.
Range Rover  drives into sunset in Commercial advertising automotive photography shoot.  off road in the Sussex for Land Rover. Packshot. Highlighting the Great British Outdoors, craftmanship, rural life and heritage brands. food photography still life.
Close up frozen branch during a Range Rover Commercial advertising automotive photography shoot.  off road in the Sussex for Land Rover. Packshot. Highlighting the Great British Outdoors, craftmanship, rural life and heritage brands. food photography still life.
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Grilled barbecued fish bbq, a food still life lifestyle shot. 
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Range Rover silhouetted at sunset during a Commercial advertising automotive photography shoot.  off road in the Sussex for Land Rover. Packshot. Highlighting the Great British Outdoors, craftmanship, rural life and heritage brands. food photography still life.
Range Rover in murky moody lighting at dawn, in wilderness during a Commercial advertising automotive photography shoot.  off road in the lake district for Land Rover. Packshot. Highlighting the Great British Outdoors, craftmanship, rural life and heritage brands. food photography still life.
Range Rover in murky moody lighting at dawn with a bbq fire in foreground, in wilderness during a Commercial advertising automotive photography shoot.  off road in the lake district for Land Rover. Packshot. Highlighting the Great British Outdoors, craftmanship, rural life and heritage brands. food photography still life.
Chef simon rogan with foraged mushrooms during a Range RoverCommercial advertising automotive photography shoot.  off road in the lake district for Land Rover. Packshot. Highlighting the Great British Outdoors, craftmanship, rural life and heritage brands. food photography still life.