Protecting People. Enhancing Lives, a global campaign celebrating a diverse company
Mention Rentokil to most people and the 'rat catchers' would be the first thing to spring to mind However Rentokil Initial, a FTSE 100 busness which operates in over 60 countries is one of the worlds leading business services providers. Rentokil Initial aims to enhance lives with services that protect the health and wellbeing of people, and the reputation of customers’ brands. Rentokil Initial wanted to raise awareness of the diversity of its services, and celebrate its employees. A global campaign was devised, with subjects ranging from pest control in India to washroom services n Malaysia, flower arranging in Holland to bed bug control on a cruise ship in Germany. The images have been used across the Rentokil Initial website, print advertorials, corporate communications and annual reports.